We create the brands. We drive all the passion for the brand. We create more than a presence. We create a story so that the masses could relate to the brand in real life. We treat all the brands as real-life people having unique personalities and dispositions. We dress the personality of the brand. More importantly, we christen them. At Designing Hub World we follow a unique methodology that works for developing the brand identity based on each brand's unique elements. We develop each element of brand identity enough to stand strong on its own thus creating a comprehensively stronger band when fused together. We do establish brand identity, do media printing and present digital solution. Like personal identity that is craved by every individual so do the brands seek out for the brand identity that sets them apart from the crowd. Building a brand identity calls for the fusion of various elements like brand logo, web design or media graphics into a realistic yet selling proposition. We at Designing HubWorld put our heart in nailing the design elements to make a brand stand out.
According to Philip Kotler,the marketing guru, marketing Strategy is the marketing logic by which the business unit expects to achieve its marketing objectives. We at DHW build your marketing strategy with business logic in mind. With our marketing experts you can be sure your marketing goals are well achieved and the product or service achieves more sales. The emergence of world wide web has introduced global interdependence of various businesses such that the tastes of the people have globalized and they react to any marketing message with global perspective in mind. In such a scenario we tap the marketing goals to be more global in nature and devise a marketing strategy in a way reaching the local customers in a global manner. At DHW we look at a firm’s marketing strategy as the development of and decisions about a firm’s relationships with its key stakeholders, its offerings, resource allocation, and timing. Whatever the social media marketing goals you have in mind, we develop a campaign that is current and well timed, complements the business growth and materializes naturally the resource allocation.
So you have an internet storefront and you like to browse your merchandise from the comfort of your couch, for that you need a good product catalogue showing at least correct lighting, and space to produce beautiful images that sell shoppers right from the purchase page. You come to us at DHW we take care of all your photography needs. We have an expert photography team that will showcase your product in correct light and in representation showing exquisite locations. Our team of photographers love to shoot from the tripod for photo consistency, accuracy and unusual attractive product characterization. We treat every product as a character in its own right having own characteristics, product attributes and aesthetics. We keep the photo shoots steady with correct scaling and impeccable editing so that you are assured of a product that really stands out from the crowd and takes on the competition by horns. We believe in natural depiction of the product and by using artificial lights, the natural beauty is only enhanced and you get a product photograph that is realistic yet beautiful.
All the products are different with different uses, different packaging and telling different stories. We as a digital agency looks upon the various products from different angles and outcome is our creativity. We produce a one brief for each product that serves as a design plan and then we proceed to brainstorm the creativity to sell the product. So we pick pen and paper to layout the design for the product which involves copywriting goals, creative message, creative layout with colours and presentation and more importantly the taglines that sell to the desired market segment. Researching the product goals is the key process of any design phase. A product is creative when it is (a) novel and (b) appropriate. A novel product is original not predictable. The bigger the concept, and the more the product stimulates further work and ideas,- the more the product is creative.” —Sternberg & Lubart, Defying the Crowd So for creativity we see that the idea is unique and appropriately sells the product to the target segment. Innovation is the key element of design phase as it introduces something new and emphasizing creativity it tells the true story such that creative designing is profitable.
Digital marketing is the advertising delivered through social media on the internet. The social media includes Facebook, Twitter, Instagram and Google Plus. In fact, "constant" internet usage among adults increased by 5% in just the last three years, according to Pew Research. So internet has opened up new ways of reaching the customers through social media.
What we do in digital marketing?
You run the campaign over the social media and get the customer reach on the ad designed by us. With digital marketing you intend to make new customers while retaining the old ones. An ad campaign is run targeting the profile of the customers as to their age and location and what they want. Their wants are targeted and fulfilled by the creative designed by us. We provide you with the social media reports detailing the details of the customers reached through
Logo is a company's graphical representation for easy recognition of the company's prime business. It must talk to the customer as to what is the prime function of the company and must make the customer recognize easily the company from its competitors. So logo is a crucial graphical element that can impact the success of a company. We at DHW work on company's logos, designing them such that the logos are aesthetically appealing and making customers like to do business with the company. Besides the logo should communicate the industry the company exists in, the service provided, the company's target demographic and the brand values the company promotes We take care of typography, color, imagery and context the logo is made up of.
Brochures introduce the product or services rendered by an institute or a company to the prospective customers who can avail of the benefits offered. The brochure is a combination of creative design, logo design, photography design and the copy written to promote the business. So it showcases the company through various design elements and at DHW we design it to make a solid first impression on the prospective customer.
We design the container, graphics and visible outer presence of a product a consumer buys at retail. The package design must be aesthetically sound and appeal to the customer while he is looking for it on the shelf at retail store. We take care of the product as adequately represented to the customer and provide the following. Protection of the product from any loss of material, containment should be air tight and protected from the direct exposure to the sunlight, information the package represents with should be complete and informational to the customer, the packaged product must represent utility of use and it must have good promotion.